This Facebook event was a really good succes for Alpha Mob. We aimed for a minimum of 100 people going on the event. This event had at least 200-250 people hence the cocktail bar was capable of a max of 200 people and there was filled too the brim both inside and outside. The event was planned 2 months in advance and ended up costing around 5000 kr. Overall estimate: 20.000 ~ impressions from Facebook through ad campaigns, word of mouth, shares, give-aways and through the event. This is also estimated based on the people that showed up to the event through-out the night.