5 Steps To Successfully Manage a Branding Process

Creating a brand is time and resource consuming. When it is done, the key to successfully managing it undfold, is to have a proven, step by step plan, for the process of managing the project. Here are 5 steps to managing the process with a competitive advantage!

By Aperture Box

The process is a competitive advantage!

These are the five steps in the process of project management after brand development. After making a brand it is crucial to pay attention both to the content and the process. So how do we manage the project?

Identify the Team

To setup a strong team it is crucial to identify the clients project manager, their team, figure out the company contacts and circulate contact information. Policies and procedures are also circulated. Establish roles, responsibilities and setup expectations. In the first phase goals are set herafter.

01

01

02

02

Commitment

Setting up a good stable team means that they must commit to open communication and debate, rooted in mutual respect for the team and its members. Confidentiality in within the team is also a priority. Gather confidentiality statements. Create presentation guides and systems.

Audit & Schedule​

When setting up the project and team there needs to be bench-marking and deadlines. Understand what needs to be prioritized, what deadlines the team has, develop a schedule and a task structure. Evaluate together with updating the schedule following the process. Setup an audit and determine dates and responsibilities. 

03

03

04

04

Determine Decisions

In any process it is crucial to success that there is determined a decision maker. Make all decisions in writing and establish process. Create a pros and cons list if needed. Develop a legal protocol and understand compliance of the company.

Communications

Communication is key within the team so establish how documents and information flows. Put the process in writing, make copies and write out the agenda. Make sure to take notes, write meetings down and sketch the process. Assign version numbers and date all documents including sketches Develop or choose a communications platform for the project. Make agendas at meetings, identify next steps and set further goals. Always keep evaluating the process!

05

05

Project leadership meets best practices

First of the commitment in a culture is crucial to teamtrust. People need to feel accountable to the team and its members. It’s a commitment that everyone tries their best and inspire each-other. See the big picture while maintaining it, holding focus and breaking it down into smaller pieces. Always track performance. What is the ROI on time and cost factors. Have discipline and keep moving through challenges and constraints! Communicate with the team in a empathetic manner. Do this respectfully and keep information flowing timely. Use proven management skills by identifying needs, tasks at hand, priorities and challenges. Clarify expectations and understand values including all team viewpoints and perspectives. Be flexible and change, adapt and move on to bigger better challenges. Solve these challenges with creative problem solving and insight of the procedures, culture and politics within the project. 

Are you ready?

It’s a timely process, that is affected by many factors but are you ready to invest time and resources into building a better brand? Plan ahead, set expectations and understand your team. What are you brand principals? Start developing a better brand with these steps today!