101 Marketing Terms You Should Know !​

In order to get the results you want for your business you need to know what you are talking about! Here are the 101 marketing sales terms you should know. Let this serve as a place to lookup your favorite marketing terms. Come back every once in awhile to refresh.

By Aperture Box

We have compiled a list of the 101 marketing and sales terms that will put you on the map as well as get you to sound like someone who knows what their talking about!

1. A/B Testing

Making a test of different versions of marketing material; landing pages, emails, Ad word campaigns etc to see which one is a highest performer.

2. Ad Blocker

A browser extension that blocks advertisements online.

3. Ad Extensions

In Google Ads it is a feature that gives the end user more business information like; address, phone number, store rating and webpage link.

4. Ad Group

Ad Groups is a part of Google Ads which contains one or more ads shared by a keyword. Campaigns are made up of one or more Ad Groups.

5. Ad Rank

Is the value that determines your ads position relative to other ads, based on your bid amount, auction-time, ad quality, expected click through rate, ad relevance and landing page experience.

6. Advertising

Ads, Adverts or Advertising is the act of visual or audio employed marketing communication with a sponsored message to promote or sell a idea, service or product.

7. Analytics

Analytics is the understanding of meaningful patterns to make informed decisions based on data tracking from channels like social media, website traffic, email list subscriptions etc.  

8. Big Data

Big data refers to the large volume of data which can take form in structured and unstructured produced on a day to day basis in a business. Big data is very useful when analysed to optimize for better decisions.

9. Bloging

Blogging helps to drive website traffic, leads, builds trust and authority in your industry. This practices is used by large companies and small businesses alike.

10. Blue Ocean

Is a strategy where companies can succeed by creating “Blue Oceans” of market space without competition. Where “Red Oceans” are markets where companies fight for dominance.

11. Bottom Of The Funnel

At this stage prospects are ready to get a call, trial or a free consultation. The funnel starts with the lead identifying a issue at the top, proceeds to shopping for a solution at the middle and then ends at the bottom ready for a purchase.

12. Bounce Rate

A value that represents the number of people who land and leave your website without engaging your it.

13. Brand

A name, term, design, symbols, features, actions that distinguishes products, companies and organizations from its competitors seen from a customer point of view.

14. Brand Touch Points

Brand touch points can be a person, thing, place, platform or situation that will facilitate contact between your ideal clients and your brand

15. B2B

Business-to-Business is when business sells, market or advertise to other businesses.

16. B2C

Business-to-Consumer is when business sells, market or advertise to customers.

17. B2G

Business-to-Government is when business sells or market to government.

18. Campaign

Is to engage in planned operations to achieve a certain goal. In Google Ads it is a set of Ad Groups that share budget, location targeting and other settings.

19. Click Through Rate

The CTR value represents how many people that move through your website or marketing campaigns. It is when the prospects clicks divided by the total number of actions people could take.

20. Cookies

A small file saved on the users computer to help store preferences and information that is used on the web pages the user visits.

21. Cold Calling

Calling prospects or leads by phone without having had any previous contact

22. Comparative Advertising

When a company compares its efforts directly with another company, brand, product, service or organization in advertising.

23. Content Management System

A CMS is used to manage content creation included; indexing & editing etc.

24. Conversion Path

The course of actions, a prospect goes through to become a lead. It could be  a thank you page, lead form, downloadable content and call-to-action.

25. Conversion Rate

The percentage of prospects who take desired goals; like buying your products, services, signing up for newsletters, registering, filling out forms etc

26. Corporate Identity

A corporate identity is how a corporation, firm or business presents themselves to the public, customers, employees and investors.

27. Customer Relationship Management

CRM is a sales and marketing software that organize activites like; tracking emails, storeing contact information and deals.

28. Cost Per Lead

CPL is the total cost marketing and sales pay to acquire a lead.

29. Cost Based Pricing

Pricing strategy to cover the expenses of running your business

30. Cost Per Acquisition

CPA is measurement representing the cost of scaling up your business.

By calculating money and time spent on customer acquisition for a specific period of time by the number of new customers gained. (Money + Time Spent)/Number of New Customers

31. Customer Loyalty

When customers repeat buys your service or product.

32. Destination URL

A destination URL is the page on your website that people reach when they click your ad.

33. Deep linking

Deep linking is the use of a hyperlinks that links to a specific, generally searchable or indexed, web content on a website

34. Demographics

Specific profiling of age, gender, income, family life, social class etc is often used for segmentation in marketing and advertising strategies.

35. Digital Marketing

It is online marketing to your target audience solely via the internet or apps. This includes content marketing, email marketing, ads etc.

36. Direct Competition

When competing businesses provide products or services that are essentially the same as other businesses in the same potential market.

37. Direct Mail

Means of advertising that reaches a consumer where they live or place their business, through the mail, based on segmentation of demographics and geographical location.

38. Direct Marketing

A promotional method that presents information about your company, product, service to your target audience through a variety of channels including text messages, email, online adverts, promotional letters etc.

39. Dynamic Keyword Insertion

Google Adwords, Microsoft adCenter and Yahoo! Search use this feature to dynamically insert a keyword that is relevant to the ad to being displayed.

40. Ebook

Books digitized usually referred to as a lead magnet. Ebooks are used to channel leads into prospects. 

41. E-Commerce

The act of selling products online.

42. Engagement Rate

The measurement of likes, comments, share or interaction on a particular piece of content.

43. Evergreen Content

Evergreen content is timeless and offers the reader the highest quality information. This is crucial for SEO too.

44. Friction

Distractions, hard to understand elements on your website or in your funnel, that causes prospects to move from your page.

45. Focus Groups

Groups of people used by marketers to A/B test their products, services and brands on for feedback.

46. Geographic Segmentation

Location based audience grouping based on the leads or prospects living or business location.

47. Guerilla Marketing

Guerilla marketing is unconventional forms of marketing that raises brand awareness among large audiences without interrupting.

48. Google Display Network

It is a option of targeting that lets you strategically show your ads to potential customers at the right place and the right time online.

49. Hashtags

Words or phrases with a “#” infront to alllow your target audience to interact and tag about specific subjects and topics on social media.

50. Heat map

Heat maps show where user activity is highest

51. Impressions

Impressions are a value of how often your ads are shown to your target audience.

52. Inbound Marketing

Organic advertising of your company or organization. Usually trough content marketing on channels and platforms like: SEO, Social Media Marketing, email newsletter, ebooks etc.

53. Infographic

Visualizations of content in a more edible way.

54. Internal Marketing

Marketing plans within ones own company to gain support of individuals and executives.

55. Intellectual Property

Intellectual property is something that includes creations of the human intellect, and primarily encompasses copyrights, patents, and trademarks. 

56. Keyword

Specific words or phrases that describes content relevant of your webpage. Keyword could also align with ones target audience

57. Keyword Planner

Launching a new search advertising campaign requires a lot of research and planning. Using a keyword planner gives you better traffic results for your money.

58. Key Brand Elements

Components of your key brand that guide the brand development and future interactions.

59. Key Performance Indicators

KPI are factors that measure performance on different aspects to improve ones agenda or move towards goals. These indicators can help shift tactics and are used for evaluation of current situation.

60. Landing Page

Pages on a site which can have a form that leads and prospects would fill out in exchange for their personal information for lead magnets, free offers, vouchers, demos etc.

61. Lead

Individuals, organizations or a business that has interest in your services, products or brand.

62. Lifetime Customer Value

A customers potential future net profit prediction based on the relationship

63. Long tail keyword

Those three and four keyword phrases which are very specific to what you are selling. In turn SEO wise makes it easier to rank for due low competition

64. Margin

Gained profit from products or services after all expenses.

65. Marketing Automation

Automation of ones marketing campaigns through tools that provide strategies in lead gathering, nurturing and interaction.

66. Marketing Qualified Lead

Leads that qualify for the sales team. Usually leads that has positive prior experience with the company or organization, like buying products, filled out forms, downloaded content. Leads that are ready to move to the next step in the sales funnel.

67. Market Based Pricing

Pricing that is based on the market value or competitive value of products or services in the same industry

68. Market Development

Expanding to new markets with an established product or service.

69. Market Penetration

When using a market penetration strategy, it involves focusing on selling your existing products or services into your existing markets to gain a higher market percentage.

70. Market Research

Research required to make better business decisions when entering new markets, industries or when entering growth and development.

71. Maximum CPC bid

In Google Ads it is a bid that you set to determine the highest amount that you’re willing to pay for a click from your audience on your ad.

72. Monthly Recurring Revenue

Income earn or produced on a monthly basis from; products, services and subscriptions.

73. Middle Of The Funnel

The point when you position your business or organisation with the solution to your customers problem.

74. New Product Development

When doing research, development, product testing and launching of a newly created product.

75. Niche

Very specific markets, segments and topics.

76. Offer

Offers are made to generate leads . Offers often include coupons, e-book, templates, demos, webinars and free downloads etc

77. Omni Channel

Omni channel is a strategy that is seamless and improves the users experience. Rather than working in parallel, communication channels, resources are designed to give a all around sales experience.

78. Organic Search

Organic Search is earned traffic from, search engines, social media or other websites.

79. Pay Per Click

PPC is a advertising method used on the internet. Only when people click on your ad, you pay for the ad.

80. Page Rank

The position of an organisations website on a search engine.

81. P.E.S.T.E.L Analysis

P.E.S.T.E.L analysis is an external analysis used when conducting a strategic analysis or doing market research. It gives an overview of the different macro-environmental factors.

82. Persona

A representation of the ideal buyer based on market research, data and hypothesis. A persona will help the marketer to define their audience as well as help sales determine the leads quality.

83. Portfolio

A collection of case studies and previous work that show value to potential future customers.

84. Public Relation

Maintaining the brand, business or organisations image through media.

85. Product Life Cycle

Product life cycle is the process from inception, through engineering design and manufacture, to service and disposal of the products.

86. Qualified Lead

People, personas or segments that qualified your sales criteria of your business for marketing purpose.

87. Responsive Design

Websites that are optimized for mobile or tablet.

88. Remarketing

Remarketing is the action taken by companies to reintroduce a service or product to their target audience.

89. Return On Investment

ROI is a way to measure the profitability of an investment to ensure getting the most value for your money.

90. Referral

Promoting products and services to potential leads and prospects usually by word of mouth.

91. Relationship Marketing

Relationships developed with the intent of making prospect and customers more loyalty.

92. Sales Funnel

An whole sales process from lead acquisition, marketing, to the final sale.

93. Search Engine Optimization

SEO is a method of increasing webpage performance in search engine results.

94. Smarketing

The symbiosis skill improvement of sales and marketing skills.

95. S.M.A.R.T Analysis

This model is a acronym of; Specific, Measureble, Assignable, Realistic and Time-related.

96. Social Media

Channels like Facebook, Twitter, Instagram, Snapchat and LinkedIn that are platforms to connect. These platforms can increase awareness, customer support, community and growing customer base.

97. Sponsored results

Advertisement in the form of a hypertext link that shows up on search results pages. Typically in relation to keywords and phrases relevant from a search done in a search engine.

98. S.W.O.T Analysis

Internally analysis used to asses Strengths, Weaknesses, Opportunities and Threats.

99. Target Marketing

A group of customers that a business targets with its marketing.

100. Top Of the Funnel

When your customer are looking for answers to their problem. When making TOFU content marketers help potential customers help identify the solution to their problems.

101. Top Of Mind

TOMA in marketing is to keep a brand, business, product or organization being  first in the customers mind when thinking of a certain industry, category or market.